(c) WWF-Canon / Martin HARVEY


(c) Zhang Yifei

Going with the flow - restoring a living Yangzte

The Yangtze echoes to the traditional songs of the Tujia boatpeople as they steer their dugout canoes through the smallest of the rivers three gorges. It is a rare moment of peace along one of the world's busiest waterways, flowing 6,300km from its source on top of the Tibetan plateau down to the Pacific Ocean. As Asia's longest river, the Yangtze has become a symbol of China's rapid development drive.

Jim Harkness (WWF China Country Representative) thanks celebrities Shui Mu Nian Hua (left and third from left) and A Duo (second) for supporting nature in China. (c) WWF China WWF China meets the press

Over 80 entertainment and environmental journalists met with WWF China experts at an event Feb 24.As a result, over 30 newspaper and website articles were generated about WWF's 25th anniversary in China. The event also provided a chance for WWF to widen our scope of media contacts. WWF China's 'celebrity' supporters also attended the event - including the well-known rock band Shui Mu Nian Hua and singer A Duo.