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Project Sponsors & Corporate Partnerships

WWF China Corporate Alliance members are supporting conservation in China:

HSBC: "Companies as well as individuals have a responsibility for the stewardship of this planet, which we hold in trust for the future," said former HSBC Chairman Sir John Bond. If we don't act now, by 2025 over 60 per cent of the world's population could face a water shortage. We are also facing a global extinction crisis with thousands of species and habitats under threat. In China, HSBC is working to restore the Central Yangtze River as a breeding area for fish and a nesting area for waterfowl, and restore 1,000 sq km of wetland to relieve the river's arteries. This will also reduce flood levels by half, directly benefiting 30 million people.For more information seewww.hsbc.com

IKEA: Concerned about dwindling forests in China, Ikea, a major consumer of wood products, has joined forces with WWF to promote responsible forestry. The Swedish company, one of the world's largest home furnishing businesses, and WWF have agreed on a three-year project to promote forest certification, legal compliance in forestry and forest products trade, and increase the amount of forest under responsible management. IKEA sources 10 percent of its solid wood in China. IKEA's long-term goal is to source all its wood product range from verified well-managed forests, says a company spokesman. For more information about how IKEA is helping to save forests, seewww.ikea.com.

Lafarge: Preserving and protecting the environment is a key strategic objective for Lafarge. We are convinced that a global industrial group such as ours can only continue to be successful if it operates in the framework of sustainable development, and if its concern for the environment is genuine and recognized,says Bertrand Collomb, Chairman and Chief Executive Officer of Lafarge. As a pioneering member of WWF China Corporate Partnership Programme, Lafarge continues to support WWF conservation work in China. Lafarge sponsors the WWF China Children Website, which won the international Best Non-profit Website Award given by the Web Marketing Association. Lafarge also supports a Panda project that is close to the Longxihongkou Panda Nature Reserve, Sichuan Province and Lafarge employees have been encouraged to engage in environmental protection and good corporate citizenship through the Lafarge Employee Environmental Education Project. For more information seewww.lafarge.com orWWF International's Corporate Partnerships website.

Novozymes: Novozymes sponsors the China Conservation Small Grants Fund to support the protection and education of lessor-known Giant Panda and Tibetan antelope, few people in China are aware of the countryside rich biological diversity and the threats it faces. This project focuses on lesser-known plants and animals that are either on the IUCN (International Union for Conservation of Nature and Natural Resources) Red List for China, or have been officially designated 1st or 2nd Category Protected Species by the Chinese government.For more information seewww.novozymes.com

Canon:Canon, a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses, takes its responsibility for the environment very seriously. Environmental issues have always been central to its management strategy. A key principle of Canon's business philosophy is Kyosei which means living and working in harmony with our environment and which in turn fosters environmental responsibility in all its business and manufacturing processes. In China, Canon and WWF are working together on communications activities aimed at raising environmental awareness, including an ongoing photo exhibition in the Kerry Center in Beijing and a donation activity at the Canon Asia Expo 2004 in Pudong, Shanghai.

Nokia:Nokia and WWF have signed an agreement to launch a series of discussions with stakeholders and a new learning programme for Nokia employees around the world. To implement this cooperation Nokia & WWF have created a Learning Initiative with an intranet site Connect to Protect as its main e-learning and training vehicle (with the objective to mobilise more than 50 000 Nokia employees). Parallel to this internal learning initiative, WWF and Nokia will engage with a number of stakeholders through workshops which will facilitate active dialogue and exchange on general environmental issues as well as those more specifically related to Nokia's business.
Ultimately, the desired outcome is that Nokia's environmental performance will increase as a result of this agreement and that Nokia can make a contribution to nature conservation. The cooperation is also seen as an opportunity to reach new target audiences as well as enabling both organisations to learn business practices from each other.

Zegna:WWF welcomes the announcement that Ermenegildo Zegna, an industry leader in the design and manufacture of men's fashion, will support a panda conservation project in the Qinling Mountains, Shaanxi Province. With a donation of 300,000 Euros from Zegna, this ambitious project will integrate panda conversation with the development of ecotourism, not only protecting the panda and other endangered species, but also providing benefits to local communities. 'Our project in Qinling will help both the environment and local communities. Both WWF and Zegna believe in this type of long-term approach, which builds a bridge between people and the environment' said Anna Zegna, Director of Fondazione Ermenegildo Zegna, which initiates and supports many Conservation projects around the world.

Ogilvy & Mather: Ogilvy & Mather, a world leader in the advertising business, has been a close ally of WWF from the start - in fact, David Ogilvy was one of WWF's founders. As one of the first conservation partners of WWF, O&M have been committed to raising the WWF profile and brand awareness for many years. O&M not only provide creative services but vital pro bono advertisement placement services to disseminate WWF messages and campaigns. In this context, they have been able not only to create internal commitment but a global support network of key journals, magazines and TV companies. For more informationwww.panda.org orwww.ogilvy.com

Carrefour:“Sustainable Development is an integral part of the Carrefour Group's strategy. It enables us to offer tangible response to the new economic, social and environmental issues faced by our business.
In addition to the historic commitments made and implemented by the Group, this year we have focused on six major areas which we consider to be key issues for a Group such as ours, and which are particularly important to us: nutrition; offering responsible, sustainable products available for every budget; promoting diversity within the company; respect for Human rights at work; climate change; reducing the environmental impact of our stores.? Jos? Luis Duran, Chairman of the Management Board.
In this objective and in order to strengthen our efforts, a dialogue has been set up between the WWF and Carrefour which is a success in stimulating progress toward our common interest: a more sustainable development. It is the case particularly in France with the projects in wood and fishing areas, and in China with the Sichuan pepper project. In China, the project aimed globally at improving local communities? living conditions, building their capacity towards a sustainable livelihoods and economic development, and reducing the threats on the nature reserves. Carrefour is glad to cooperate with the WWF on this kind of projects and will continue to support the WWF for further actions.

Panasonic:Panasonic manufactures and sells a wide range of produces from audiovisual and information and communications equipment, to home appliance and components and devices throughout the world under the brand of Panasonic and global brand slogan of “Panasonic ideas for life?. The company has established two corporate visions: contributing to the realization of the ubiquitous network society and coexistence with the global environment. Based on these corporate policies, Panasonic will support the Yellow Sea Ecoregion Support Project for a seven-year period.
Panasonic was entitled as the Corporate Supporter, and decided to support YSESP project aims at biodiversity conservation, and the cross-broader project that involves Japan, China and South Korea. As a Corporate Supporter of WWF, Panasonic and WWF will be working together on the inclusive conservation activities, not only on the Yellow Sea Ecoregion Support Project but also on setting up Panasonic’s Green Purchasing Policy of Paper with exchanging opinions with WWF. For more information, please visit:http://www.panasonic.com/

Diageo: With the water for Life CSR programme, Diageo has joined forces with WWF in becoming a sponsor partner for the protecting the Water Source in East Tai Hu Lake project.
The East Tai Hu Lake is an important source of freshwater, providing almost 17% of Shanghai's water supply, as well as providing the drinking water for the Eastern part of Hangzhou and Jiaxing. With the expansion of aquaculture in the late 1980, the East Tai Hu Lake has experienced great changes to its fragile eco-system. In particular, sedimentation has become a major issue with the blockade of an important flood discharge channel, threatening flood control for the whole region.
With the support of Diageo, WWF has been able to initiate the two and a half years long project, with the aim of improving the quality of the regional water supply, ensuring flood control, and as well, preserving local biodiversity in East Tai Hu Bay.
Diageo is one of the world's leading premium beverage businesses, with a collection of beverage brands that spans across spirits, wine and beer. Diageo believes that socially responsible and investing in Diageo's communities is at the heart of what it means to be a good corporate citizen. Diageo focuses its efforts where its impacts are greatest and where we can make the most difference? Source: Diageo Website.
For more information, visitwww.diageo.com/en-row/CorporateCitizenship/