Title: Senior Officer, Brand and Communications（高级专员，品牌传播）

Reports to: Director, Brand & Communications

Location: Beijing

Main Responsibilities:

·       Build WWF profile and visibility in China;

·       Develop and implement the communications strategy for priority projects in line with the overall communications strategy of WWF China;

·       Prepare annual communication plans and budget according to the communications strategy;

·       Undertake stakeholder analyses, in collaboration with Public Engagement Department (PED) and Region programme staff, to identify key audiences for communications;

·       Working with the PDD team and programme teams, provide communications support to fund raising around the WWF network;

·       Design and implement communications campaigns and events to deliver conservation results of the related projects and increase brand awareness of WWF.

·       Deliver communications activities and contents and those of PED, including press releases, stories, case study, images, film footage, publications, Annual reports, events, VIP visits, internal reporting etc;

·       Build and maintain the information sharing mechanism among Regions, WWF China, and WWF network donor offices.

·       Identify training needs for communications among programme staff and deliver appropriate means of addressing with support from PED;

·       Support the implementation of communications, campaigns and events of organization level, such as Earth Hour, Panda Day;

·       Under the guidance of the Press team, develop and maintain media relations in the region, increase media profile of WWF, and monitor media outcome;  

·       Organize press trips to the region, including photo shoots and filming. Ensure that a strong set of assets is produced and shared with other WWF offices as appropriate;

·       Under the guidance of the Brand team, expand cooperation with communications agencies in the region;

·       Support Monitoring & Evaluation work by completing the communication section of the Impacts matrix and other monitoring forms as required by specific programs;

·       Perform other tasks allocated by the supervisor.

Working Relationship:

·       Internal: supervised by the Media/Communications Director, close interaction with other PED teams, Region, and WWF Network.

·       External: close interaction with media/creative/filming partners in region, regular interaction with programme partners, and relevant NGOs etc.

Qualifications:

·       University degree in communications, media, marketing or related subject;

·       At least 5 years’ experience in media or public relations or marketing related work;

·       Understanding of PR in a non-profit context;

·       A strong understanding of communications asset development (film, photo and case studies) and a proven ability to deliver

·       Basic knowledge on environmental science and/or conservation biology;

·       Proactive, innovative and output-oriented personality with good communication skills;

·       Excellent English and Chinese in writing, speaking and reading;

·       Ability to deliver multiple simultaneous projects and to manage work plans against tight deadlines and conflicting priorities

·       Adequate interpersonal skills, ability to work in a team with other staff in achieving common goals and ability to work hard and meet deadlines;

·       Willingness to update professional knowledge and skills.

·       Adhere to organization’s values.

Contact information：

·       Candidates should send CV and salary expectation to hr@wwfchina.org.

·       Please indicate the applying position in title, salary expectation in Email and send them in attachment.